Selling to Today’s Customers. Brian Tracy


What is selling? In its simplest terms, selling is the process of helping a person to conclude that your product or service is of greater value to him than the price you are asking for.

How Markets Work
Our market society is based on the principles of freedom and mutual benefit. Each party to a transaction only enters into it when he feels that he will be better off as a result of the transaction than he would be without it.

The Three Options
In a free market, the customer always has three options with any purchase decision. First, the customer can buy your product or service. Second, the customer can buy the product or service from someone else. Third, the customer can decide to buy nothing at all.

Convincing the Customer
For the customer to buy your particular product or service, he or she must be convinced that it is not only the best choice available but he must also be persuaded that there is no better way for him to spend the equivalent amount of money. Your job as a salesperson is to convince the customer that all these conditions exist and then to elicit a commitment from him to take action on your offer.

How to Deliver a Winning Presentation

Deliver a Winning Presentation! Learn to influence and persuade others to take action now!
Your ability to deliver a winning presentation, to influence and persuade others to take action can move you ahead more rapidly than almost any other skill you can develop.

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How to Deliver a Winning Presentation
Join me for this training session and I will show you how to speak effectively, and influence and persuade others to take action — immediately!

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Customize Your Sales Presentation
The field of professional selling has changed dramatically since World War II. In a way, selling methodologies are merely responses to customer requirements. At one time, customers were relatively unsophisticated and poorly informed about their choices. Salespeople catered to this customer with carefully planned and memorized sales presentations, loads of enthusiasm and a bag full of techniques designed to crush resistance and get the order at virtually any cost.

Treat Them With Respect
But the customer of the 1950s has matured into the customer of the 21st century. Customers are now more intelligent and knowledgeable than ever before. They are experienced buyers and they have interacted with hundreds of salespeople. They are extremely sophisticated and aware of the incredible variety of products and services that are available to them, as well as their relative strengths and weaknesses of those products. Many of them are smarter and better educated than most salespeople and they are far more careful about making a buying decision of any kind.

The Need For Speed
In addition, they are overwhelmed with work and under-supplied with time. Because of the rapidly increasing pace of change, down-sizing, restructuring and the competitive pressures surrounding them, customers today are harried and hassled. They are swamped with responsibilities, impatient, suspicious, critical, demanding, and spoiled. To sell to today’s customer requires a higher caliber of sales professional than has ever before been required. And it is only going to become tougher and more complicated in the months and years ahead.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, think continually about how you can convince your customer that your product or service is the very best available. Why does he buy, or refuse to buy?

Second, upgrade your knowledge and skills every day so you can sell more effectively. Remember, your customers only get better when you get better.

Recession Proof Your Business LIVE Teleseminar

“LIVE Teleseminar with Brian Tracy — Recession Proof Your Business”
June 25th, 2009

Do You Have What It Takes To Survive the Recession?

It’s unavoidable. Everywhere you turn today someone is talking about the dreaded recession.

Your ability to think clearly while others around you are losing their heads has never been more important than right now.

Let me reveal to you all the necessary tools and techniques you NEED to know in order to stop buying into the doom and gloom and move forward with your business.

Recession Proof Your Business LIVE Teleseminar
During this fast-paced 90 minute Teleseminar I’ll reveal dozens of the best ideas, methods and techniques for your business success and profitability ever discovered. All designed to get you through the recession… with a minimum of bumps and bruises.

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About klungiwe

Katherine Lungiwe is a Sales executive. One of my best quote is “If it’s going to be, it’s up to you”.

Posted on June 25, 2009, in Uncategorized. Bookmark the permalink. Leave a comment.

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