Zig On…Everybody Sells. By Zig Ziglar
My friend, Lowell Foletta, has on his business card the statement, “Our sales department is not the whole company, but the whole company is the sales department.” He is absolutely right. Every employee of any company, regardless of what their position might be, plays a part in the eyes of the general public in the acceptance or rejection of that company and what it does. I frequently make the observation that of all the associates we have at our company, we do not have a single one who is not completely capable of costing us a sale.
As an example, we consider our Customer Service Representative, Cindy Oates, to be one of our most important and valuable employees. She is often the general public’s first contact with who we are and what we do. The way she handles callers can affect the attitude of those callers towards us and a possible purchase of what we sell. The people in our shipping department can definitely impact and influence a sale. The way they handle the shipment – is it absolutely correct? Any failure at that end leads to an unhappy customer and the potential loss of future sales to that individual. Our accounting department plays a role in the sale. If they improperly bill someone, that leaves a bad impression in the mind of the person with whom they’ve dealt.
Yes, everybody in a business is capable of breaking a sale. From the salesperson to the stock person, each individual in any business is essential to the success of that business. That’s one of the reasons that our internal training program is constant and never ceasing. Despite the universally-accepted fact that training is critical, there are still some companies that ask the question, “Why should I train my employees and then lose them to someone else?” The answer is simple: One thing worse than training employees and losing them is not training them and keeping them. Think about it, and I’ll SEE YOU AT THE TOP!
Zig Ziglar is known as America’s motivator. He is the author of 29 books and numerous audio and video recordings. He brings his message of hope to thousands on the stages at the Get Motivated Seminars. See him in action!