Cut Your Losses. By Brian Tracy


The most important quality for business success in the twenty-first century is flexibility. With the explosion in knowledge and technology, combined with the rapid growth of determined competition, both nationally and internationally, products, processes, services, markets, and customers are changing at a more rapid rate today than every before.

You have to be flexible in the face of this rapid and ceaseless change to maintain your mental health, much less survive and thrive.

Knowing What You Know Now
Perhaps the most important tool that you can use to remain flexible and adaptable in turbulent times, and to deal with the inevitable crunch points that will befall you, is what I call “zero-based thinking.”

Zero-Based Thinking
In zero-based thinking, you stop, stand back, and look at your business objectively, as though you were an outsider looking in. You ask this question: “Is there anything that I am doing today that, knowing what I now know, I wouldn’t get into again if I was starting it up again today?”

Discipline yourself to ask and answer this question honestly on a regular basis. It takes tremendous courage to confront the reality of your current situation by asking the “Knowing what I know now …” question about everything you are doing.

Eliminating Obstacles to Sales
“WARNING!—Offer Ends Tomorrow”
Discover The #1 Way to Increase Your Income in Any Economy

Most people don’t make enough sales because they don’t know how to overcome their prospects’ objections. With a proven system you could be easily making an additional $25,000 to $125,000 each month in income. It’s the strategy we’ve used here at Brian Tracy to increase our sales.

Step-by-step guidance to increased sales!

Discover the fastest way to ramp up your income.

A Question to Ask About Everything
Is there any activity or business process that, knowing what you know now, you wouldn’t start up again today?

Is there any expense, method, or procedure in the operations of your business that, knowing what you know now, you wouldn’t start again today?

Are there people in your business whom you would not hire back again today, knowing what you know now?

If they walked in today to apply for their current job, would you hire them for that job?

Is there anyone in your business you would not promote, or assign or give a particular responsibility to, knowing what you know now?

Starting Again Across the Street
Another way to determine where you can cut your losses is to imagine that you arrive at work one morning only to find that your entire business had burned to the ground.

Fortunately, your staff was safe and standing around in the parking lot watching the building as it was consumed in flames. As it turns out, there are offices available across the street that you could move into immediately and restart your business, what would you do differently?

Don’t Delay
If ever you would downsize, discontinue, or eliminate anything or anyone to save your business, you would do it immediately. Don’t delay. Cut off all nonessential expenses and eliminate all nonessential activities.

Get back to basics. Focus on the 20 percent of your products, services, and people that account for most of your results.

Action Exercise
Imagine that you could start your business or personal life over again today. What would you get into and what would you get out of? What would you start up and what would you let go?

Negotiate the Best Deal

“Would you like to gain or save 20% of all money that goes through your hands during your life time?”
Do you know that everything is negotiable?

If there is a price involved, it’s negotiable! I have studied for years the techniques and tactics of negotiation and I’ll share with you some personal anecdotes and humorous real life stories of how I have turned negotiating skills in to an art form.

Negotiate the Best Deal
This program is filled with great negotiating tools that enable you to win at the negotiation table every time! Don’t wait to learn this necessary skill.

Buy Negotiate the Best Deal today!

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About klungiwe

Katherine Lungiwe is a Sales executive. One of my best quote is “If it’s going to be, it’s up to you”.

Posted on July 25, 2010, in Uncategorized. Bookmark the permalink. Leave a comment.

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