he #1 Secret To Bigger Profits This Year. By Brian Tracy
For most business owners, making money these past few years has been like trying to grow grass in the middle of a drought.
It’s been undeniably tough. Less cash available, fewer customers eager to spend it – Yes, it’s been hard.
Which is why I’d like to tell you a simple secret, one that can help you make more money, even in the midst of a drought or in this case a tough economy.
Waiting It Out Won’t Work
Everyday I get asked, “Brian, when do you think this economy, is going to turn around and people are going to start buying?” The answer I give, and you should know, is that waiting for the weather to change, or for money to come flooding back into the economy, is futile. It’s not going to happen all of a sudden.
The people who are getting rich, and who are going to get rich in this economy are the ones who discover the simple secret to making more sales, no matter what the market is doing. And these are the same type of clever people who figured out how to grow grass during a drought – the ones with sprinkler systems.
The Secret To Making Money In Tough Times
The silver lining in a downturn, is the smart people, the ones who have a growth strategy instead of just a survival one, can accumulate wealth faster than at any other time in history. Yes, nasty downturns like this one provide once in a lifetime opportunities to get rich.
Remember Bill Gates started Microsoft in the middle of recession and he’s now worth billions. So, what’s the one thing that holds most business owners back and prevents them from getting rich in a tough economy? What’s the one thing that limits their earning potential?
It’s not starting a business. And it’s not delivering your product or service. The one thing that keeps most people from being successful and wealthy is having a system for getting more people to buy, especially in tough economies like this one.
No sale, no income, no business. (You get the idea.)
It’s true, times are tough and it’s become even more difficult to sell anything. Prospects will tell you the price is too high, they’re not ready to buy right now, want to think about it, can’t get the boss to approve it, or worst of all, “aren’t interested”, when you know for a fact they need your product or service.
To Be Successful You Need to Close Sales – In Any Economy
No matter how enthusiastic you are or how polished your pitch, if you can’t close the sale, you won’t be successful. I don’t have to tell you that each time you lose one sale you also lose the potential for repeat sales in the future.
The first time I tried to sell my way through a recession, I didn’t know how to get past the common objections that were killing too many sales. That was until I discovered one simple truth about selling. I’ll tell you what it is in just a second but let me ask you two questions first.
- Who are prospects more likely to believe: themselves, or you?
- Who is better at closing the sale: the prospect, or you?
The Truth About Selling More
The simple truth about selling – and the secret to selling more – is that your prospects are better at closing the sale than you are, if you lead them to it.
Once you understand this and put this breakthrough technique into practice, you’ll close many more sales. This approach turned my career and my business around and changed my life. It can do the same for you.
You can increase sales with less effort and less expense!
Charlie Cook’s Insider Secrets to Eliminating Obstacles to Sales gives you this secret selling technique. I recommend it whether you’re just getting started or have been in business for decades. You’ll close many more sales and make more money, and it works particularly well in tough times.
I’ve persuaded Charlie to offer the first 99 copies of this business building system for just $2.95 plus shipping so you can review it for 30 days and put it to the test. Typically these get grabbed the first day, so don’t wait.
To your sales success,